Web Survey Bibliography
The article analyzes the vitality of conducting survey research over the Internet. Conducting survey research over the Internet, while not yet a mainstream concept, is increasingly used and accepted by marketers. The bottom line is that Internet surveys are fast, effective, and cost-efficient. This is typically a winning combination as researchers look toward new technology to meet their needs. As a concept, research by the Internet is still relatively new and unused as opposed to mail and telephone surveys. The use of incentives, prescreening, personalization, and reminders have been successful in maximizing completion rates for surveys on the Web.
ProQuest (full text)
Web survey bibliography - Marketing News (16)
- Growing Beyond the Phone Tree; 2014; Hayzlett, J.
- The Gamification of Marketing Research; 2013; Donato, P., Link, M. W.
- When the water is right.; 2010; Andruss, P.
- Survey says: new tools aim to ensure the integrity of online surveys. ; 2009; Quenqua, D.
- Surveys by Design; 2008; Hopewell, N.
- Workaround: Site’s surveys beat pop-up blockers, yield responses; 2005; Arnold, C.
- Eight tips offer best practices for online MR; 2005; Kottler, R. E.
- Get the most from Net-based panel research; 2005; Philpott, G.
- Net research suffers due to failed promise; 2002; Tortorello, N. J.
- Old, new make up today's surveys.; 2000; James, D.
- The future of online research; 2000; James, D.
- An opposing view of online surveying; 2000; Gorman, J. W.
- Web-based market research ushers in new age.; 1998; McCullough, D.
- Leverage the Web's research capabilities; 1998; Mosley-Matchett, J. D.
- Are Internet surveys ready for prime time; 1997; Davis, G.
- Virtual research exists, but how real is it; 1996; Roller, M. R.